Trifecta is a Proprietary Investment Firm

We invest in customer-obsessed businesses led by talented people we trust and admire

As of November 2025, we have 59 investments in businesses ranging from an aluminum luggage manufacturer, a health-focused energy drink company, a venture studio, an AI powered romance novel publisher and a Portuguese jeweler. Since our first 100,000 EUR investment in 2008, we’ve achieved a net IRR of 44.6%. In addition to investing directly in seed and pre-seed businesses, we also invest in emerging early stage fund managers as an LP.

Who we are

$8.3M

44.6%

New investments made in 2025

net IRR achieved since 2008

59

Investments to date

What is a “proprietary investment firm”?

Proprietary means that we have no LPs. We invest our own funds from our own balance sheet, rather than LPs money like most of our competitors do. This means we have no need to return funds to LPs at the end of a fund lifecycle and will never force an entrepreneur into a premature exit.

It also means we can dedicate our full energy and focus to serving entrepreneurs rather than fundraising. We are entrepreneurs turned investors. We believe we are better investors because we are operators, and better operators because we are investors.

What qualifies as a Trifecta investment?

  1. The company is Customer obsessed

  2. Run by talented entrepreneurs we trust and admire

  3. If it succeeds, the economics of the business are likely to earn decent returns on capital

Work with Exceptional People

We play long-term games with long-term people. We value Customer obsessiveness, competence and truth. We maintain an unusually high bar and avoid “spraying and praying”. We only invest in extremely talented entrepreneurs we trust and admire and are willing to dedicate considerable effort to helping any way we can.

Our simple process of investing

  1. We get to know the entrepreneur. (Days 1-3)
    Initially a phone / zoom call. If we believe it’s a match we quickly invite the entrepreneur to spend 2-3 days with us. We spend a sufficient amount of time together for them to get to know us and see if they think we can add sufficient value and if we are the types of people they would want to have on their cap table. We gain an understanding of how they think and work. This process typically takes place at the entrepreneurs office or at our office in Hong Kong, it’s a 2-3 day intense collaboration where we aim to add as much value as possible to the entrepreneur whether we decide to invest or not.

  2. We get to know the business. (Days 1-10)
    If it’s an industry we know well, we focus on the internal metrics of the company at hand. If it’s an unknown industry for us, we do a rapid study of the market, the competitors and the key technologies likely to affect the market over the coming 5 years. We ask for read access to various reports of the entrepreneur and conduct basic lightweight due diligence.

  3. We make a fair offer and draft the paper work. (Days 3-30)
    As former entrepreneurs, we understand how distracting a fundraising process can be. We aim to keep the distractions to a bare minimum. Our Customer is the entrepreneur and we treat them that way.

Highlighted Investments

  • An award-winning British sparkling tea brand with complex flavour profiles akin to premium wines and champagnes.

  • Upnova helps brands skyrocket their AOV with irresistible upsell offers.

  • Magisso is an award-winning design factory for magical products, brands & customer experience.

  • Crusade

    Crusade is a radically new type of hedge fund, built for rare returns.

  • Europe’s largest Gen Z-run VC.

  • A distinguished Portuguese jewelery brand that designs and manufactures high-end jewelry inspired by nature.

  • A Canadian summer brand, initially known for its swimwear.

  • Real Deal Milk makes animal-free dairy products through precision fermentation.

  • Under Lucky Stars makes beautifully designed star maps that show the unique alignment of the stars in a specific place and date.

  • fail ventures is a venture studio that encourages builders to embrace failure in the pursuit of success. 70+ ventures.

  • Manufacturers of aluminum travel cases from reinforced 5000-series aluminum and die-cast A383 aluminum.

  • Viking Shave Club is a subscription business for Scandinavian designed razors.